Adanto Delivers AWS-Powered Job Alert Marketing Automation
Adanto delivers a multilingual marketing automation workflow using AWS, Salesforce, Eloqua, and Drupal for the global web marketing team of a leading Silicon Valley consulting enterprise.
Adanto was pivotal in getting our iTrack Reporting Workstream Project on track and successful. Sheila Santana, VP, IT
Sheila Santana
VP, IT Field Services
Robert Half
Adanto has helped us be more productive and monitor costs of an AWS cloud
James Wetzig
Sr. Manager, Architecture & Infrastructure Platform Delivery
Robert Half
I want to thank the entire Adanto team for all your efforts and help with ITMCC and Robert Half. I want to thank the team for your efforts on the project, providing the resources so quickly and being so flexible and nimble during the development cycle. Adanto is our go to partner for our new initiatives in our Marketing vertical
Frank Ficken
IT Portfolio Manager
Robert Half
Adanto software team with Piotr really rocked.
Scott Francis
Sr. Director Applications
Robert Half
Majic (Maciek) and the rest of Adanto team were great to work with. Thank you.
Jeff Keihl
Functional Architect, IT Development, Financial Services Applications
Robert Half
Adanto SOC consultation and proposal was very compelling and on par with the GE proposal. Your security engineers are very caapable.
Mark Hopkins
Security Operations (SOC) Lead
Robert Half
Adanto and especially Magic were instrumental in getting our iTrack Reporting Workstream Project on track and successful, beyond expectations. Thank you. The whole team was wonderfule to work with in on site in San Ramon, CA and off-site from Poland
Thuy Nguyen
Sr. Manager, IT Development
Robert Half
Adanto has helped Robert Half and Protivity accelerate our services deliverry and lower our development costs.
James Johnson
VP of IT
Robert Half
Adanto has helped us be more productive and monitor costs of an AWS cloud
Dan Powers
Director, IT Shared Services
Robert Half
Adanto has performed the project on time and to our complete satisfaction. We have achieved our goal of improved visibility in our global call centers and could fix issues much quicker for our internal clients
Eddie Borrero
Chief Information Security Officer
Robert Half
Adanto has helped us in our first phase of creating DataLake and gathering data in centralised location
Sean Perry
CIO
Robert Half
Thank you Adanto Team for the foundational architecture decisions and deliveries to get us going with Web Alerts!
Jim Falls
Sr. Director, IT - Marketing/Corporate Communication Services
Robert Half
Glad that Adanto could get us started with IAM Automation Tool and Security metrics for our CISO and my Information Security Services Organization.
Jason Zirkelbach
Sr. Director - Enterprise Information Security
Robert Half
Key Results
$1.5M
Annual savings from server consolidation & cloud migration
$400k
Annual costs savings from email workflow automation
$300k
Annual savings from AWS autoscaling that reduces unnecessary cloud resource use
Technologies used
- Java as core backend development for scalable workflows, API integration, and business logic.
- Jenkins for automated CI/CD pipelines for seamless builds, testing, and deployments.
- Kibana for visualized system logs and metrics for real-time monitoring and optimization.
- Drupal to Build a multilingual, user-friendly web interface supporting 19 languages.
- Amazon Web Services (AWS)
- SQS: Handled scalable subscription workflows.
- SNS: Delivered job alerts and notifications.
- S3 Bucket: Cost-effective storage for static assets.
- RDS: Managed relational databases for user data.
- KMS: Secured sensitive data with encryption.
- Docker for containerized deployments ensured consistency across environments.
- Oracle Eloqua Marketing Cloud Service
- Salesforce as centralized lead and subscription management
Challenge
This project was designed to enhance the job-seeking and recruitment process by providing users with the most accurate and up-to-date information about available job openings. The solution was to be tailored to align job postings with the user’s preferences and qualifications, as provided during their subscription process. A critical component of the project was the usage of multilingual email templates, enabling effective and personalized communication across a wide range of regions.
Key goals
Attracting New Talent: Recruiting new candidates in a competitive job market requires highly targeted outreach and personalized communication to build trust
Precision Matching: The platform efficiently connects users with relevant job openings, maximizing opportunities for both employers and job seekers
Scalability: Delivering consistent, high-quality job alerts in 16 countries and 19 languages while addressing translation and cultural nuances
Data Accuracy: Ensuring reliable integration and synchronization of user data with job openings for precise alerts
Solution
This solution exemplifies how advanced technology, automation, and localization can work together to deliver a seamless and scalable user experience while meeting the strategic goals of a global organization.
- Enhanced User Engagement: The multilingual platform and email templates ensure users receive relevant and personalized updates, improving overall satisfaction and engagement.
- Efficient Automation: The AWS-based workflow eliminates manual intervention in subscription management, reducing errors and increasing operational efficiency.
- Scalability and Flexibility: The cloud-based architecture supports high volumes of data and user interactions, allowing the solution to scale seamlessly with business growth.
- Data-Driven Insights: Oracle Eloqua’s analytics capabilities provide valuable insights into campaign performance, enabling continuous improvement in user communication strategies.
- Global Reach: Multilingual support ensures the solution meets the needs of a diverse audience across multiple regions and languages.
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