AWS-Powered Job Alert Marketing Automation
Finding the right talent is a constant challenge for companies around the world. For a leading global consulting firm like Robert Half, the key to success is connecting with job seekers efficiently and on a personal level. The company needed a new system to send job alerts that were not only accurate but also personalized for each user and tailored to different languages and cultures.
This success story shows how Adanto Software worked with Robert Half to develop an AWS-powered marketing automation workflow. The new system makes sure job seekers get the most relevant opportunities, and it does so at a global scale.
About Robert Half
Robert Half is a global leader in professional staffing and consulting services. With over 345 locations worldwide, the company helps businesses find skilled professionals in finance, technology, and other fields. Their extensive network and long-standing reputation make them a key player in the human resources industry.
For Adanto Software, this was a significant partnership, as it gave us the opportunity to apply our expertise to a complex, global business challenge.
Key Results
$1.5M
Annual savings from server consolidation & cloud migration
$400k
Annual costs savings from email workflow automation
$300k
Annual savings from AWS autoscaling that reduces unnecessary cloud resource use
Technologies Used
Java: Used for core backend development to create scalable workflows, API integrations, and business logic.
Jenkins: Automated CI/CD pipelines to ensure seamless builds, testing, and deployments.
Kibana: Provided visualized system logs and metrics for real-time monitoring and optimization.
Drupal: Built a multilingual, user-friendly web interface that supported 19 languages.
Amazon Web Services (AWS):
SQS: Handled scalable subscription workflows.
SNS: Delivered job alerts and notifications.
S3 Bucket: Used for cost-effective storage of static assets.
RDS: Managed relational databases for user data.
KMS: Secured sensitive data with encryption.
Docker: Ensured consistency across different environments through containerized deployments.
Oracle Eloqua Marketing Cloud Service: Managed marketing automation campaigns.
Salesforce: A centralized system for lead and subscription management.
The Challenge
Robert Half wanted to improve its job-seeking and recruitment process. The goal was to provide job seekers with accurate and timely information about available positions while making sure the information was relevant to their preferences. A critical part of the project was supporting a wide range of languages to serve users in many different countries.
Key goals
Attracting New Talent: Robert Half needed a way to reach new candidates in a crowded job market. This required targeted communication to build trust.
Precision Matching: The new system had to connect users with the most relevant job openings, which meant maximizing the opportunities for both employers and job seekers.
Scalability: The solution needed to deliver consistent, high-quality job alerts in 16 countries and 19 languages. It had to address translation and cultural differences.
Data Accuracy: It was essential to ensure that user data was accurately integrated and synchronized with job openings for precise alerts.
The Solution
Adanto Software built a comprehensive marketing automation workflow that used several different technologies together. The core of the system was built on AWS, which provided the flexibility and power needed for a global operation. Salesforce was used for centralized lead and subscription management, and Oracle Eloqua handled the marketing automation, including sending the emails. Drupal was the platform for the multilingual web interface.
This solution showed how technology, automation, and localization can work together to create a smooth, scalable user experience while meeting a global organization’s strategic goals.
Enhanced User Engagement: A multilingual platform and email templates made sure users got personalized updates that were relevant to them. This led to better satisfaction and engagement.
Efficient Automation: The AWS-based workflow removed the need for manual intervention in subscription management. This reduced errors and increased operational efficiency.
Scalability and Flexibility: The cloud architecture was built to handle large amounts of data and user interactions. This allowed the solution to scale as the business grew.
Data-Driven Insights: Oracle Eloqua’s analytics provided valuable insights into campaign performance. This made it possible to continuously improve communication strategies.
Global Reach: The multilingual support made sure the solution met the needs of a diverse audience across many different regions and languages.
About Robert Half
Robert Half is a global leader in professional staffing and consulting services. With over 345 locations worldwide, the company helps businesses find skilled professionals in finance, technology, and other fields. Their extensive network and long-standing reputation make them a key player in the human resources industry.
For Adanto Software, this was a significant partnership, as it gave us the opportunity to apply our expertise to a complex, global business challenge.
The Challenge
Robert Half wanted to improve its job-seeking and recruitment process. The goal was to provide job seekers with accurate and timely information about available positions while making sure the information was relevant to their preferences. A critical part of the project was supporting a wide range of languages to serve users in many different countries.
Key goals
Attracting New Talent: Robert Half needed a way to reach new candidates in a crowded job market. This required targeted communication to build trust.
Precision Matching: The new system had to connect users with the most relevant job openings, which meant maximizing the opportunities for both employers and job seekers.
Scalability: The solution needed to deliver consistent, high-quality job alerts in 16 countries and 19 languages. It had to address translation and cultural differences.
Data Accuracy: It was essential to ensure that user data was accurately integrated and synchronized with job openings for precise alerts.
The Solution
Adanto Software built a comprehensive marketing automation workflow that used several different technologies together. The core of the system was built on AWS, which provided the flexibility and power needed for a global operation. Salesforce was used for centralized lead and subscription management, and Oracle Eloqua handled the marketing automation, including sending the emails. Drupal was the platform for the multilingual web interface.
This solution showed how technology, automation, and localization can work together to create a smooth, scalable user experience while meeting a global organization’s strategic goals.
Enhanced User Engagement: A multilingual platform and email templates made sure users got personalized updates that were relevant to them. This led to better satisfaction and engagement.
Efficient Automation: The AWS-based workflow removed the need for manual intervention in subscription management. This reduced errors and increased operational efficiency.
Scalability and Flexibility: The cloud architecture was built to handle large amounts of data and user interactions. This allowed the solution to scale as the business grew.
Data-Driven Insights: Oracle Eloqua’s analytics provided valuable insights into campaign performance. This made it possible to continuously improve communication strategies.
Global Reach: The multilingual support made sure the solution met the needs of a diverse audience across many different regions and languages.
Key Results
$1.5M
Annual savings from server consolidation & cloud migration
$400k
Annual costs savings from email workflow automation
$300k
Annual savings from AWS autoscaling that reduces unnecessary cloud resource use
Technologies Used
Java: Used for core backend development to create scalable workflows, API integrations, and business logic.
Jenkins: Automated CI/CD pipelines to ensure seamless builds, testing, and deployments.
Kibana: Provided visualized system logs and metrics for real-time monitoring and optimization.
Drupal: Built a multilingual, user-friendly web interface that supported 19 languages.
Amazon Web Services (AWS):
SQS: Handled scalable subscription workflows.
SNS: Delivered job alerts and notifications.
S3 Bucket: Used for cost-effective storage of static assets.
RDS: Managed relational databases for user data.
KMS: Secured sensitive data with encryption.
Docker: Ensured consistency across different environments through containerized deployments.
Oracle Eloqua Marketing Cloud Service: Managed marketing automation campaigns.
Salesforce: A centralized system for lead and subscription management.
