accelerate IT

Technology Trends

Technology is now intertwined with nearly every aspect of business. Information technology is not only pervasive; it is fast becoming a primary driver of market differentiation, business growth, and profitability. Software is absolutely integral to how we currently run our businesses as well as how we reimagine our businesses as the world continues to change—how we redesign and produce things, how we create and manage new commercial transactions, how we begin to collaborate at unprecedented levels internally and with customers and suppliers. In the new world, our digital efforts will be key to how we innovate and expand our business.

Businesses need to rethink their digital strategies to move beyond e-commerce and marketing. Although mobile technology, social networks, and context-based services have increased the number of digital connections with consumers, most companies are still just creating more detailed views of consumers, consumer attributes, and transactions. Individually, these connections may represent new types of user experiences, even new sets of sales channels—but that’s not the real opportunity. Taken in aggregate, digital business represents a key new approach to consumer engagement and loyalty: companies can manage relationships with consumers at scale.

Mobile, social, cloud and analytics are radically changing our clients' business – and these technologies are enabling a new client agenda – Front Office Transformation.

Social Media-enabled Collaboration

It is time for the enterprise to reimagine the way its employees work. The rise in social networking has breathed new life into collaboration. Users’ new social behavior and growing expectation that every app will be “social” are pushing companies to create new user experiences. However, to increase productivity, enterprises must move beyond standalone social and collaboration channels; they must begin to directly embed those channels into their core business processes. The new approach: build social, collaborative applications throughout the enterprise. Seamless Collaboration Enterprises are always pushing to enhance the way their employees communicate with each other. The reasoning is simple: better communication leads to faster and higher-quality work, which, in turn, leads to increased productivity. They see social technology changing the way users interact and collaborate with each other, and they naturally want to harness that proclivity toward communication and collaboration within the enterprise. But many are looking at it the wrong way. Consumers widely use Twitter, but that does not mean that deploying Twitter to employees will solve the communication challenges a company faces. Facebook is highly social and incorporates e-mail and the sharing of photos and documents, but that doesn’t make it appropriate for the corporate world.