accelerate IT

Technology Trends

Technology is now intertwined with nearly every aspect of business. Information technology is not only pervasive; it is fast becoming a primary driver of market differentiation, business growth, and profitability. Software is absolutely integral to how we currently run our businesses as well as how we reimagine our businesses as the world continues to change—how we redesign and produce things, how we create and manage new commercial transactions, how we begin to collaborate at unprecedented levels internally and with customers and suppliers. In the new world, our digital efforts will be key to how we innovate and expand our business.

Businesses need to rethink their digital strategies to move beyond e-commerce and marketing. Although mobile technology, social networks, and context-based services have increased the number of digital connections with consumers, most companies are still just creating more detailed views of consumers, consumer attributes, and transactions. Individually, these connections may represent new types of user experiences, even new sets of sales channels—but that’s not the real opportunity. Taken in aggregate, digital business represents a key new approach to consumer engagement and loyalty: companies can manage relationships with consumers at scale.

Mobile, social, cloud and analytics are radically changing our clients' business – and these technologies are enabling a new client agenda – Front Office Transformation.

Data Analytics

Companies are no longer suffering from a lack of data; they’re suffering from a lack of the right data. Business leaders need the right data in order to effectively define the strategic direction of the enterprise. The current generation of software was designed for functionality. The next generation must be designed for analytics as well. The IT world we live in today revolves around software applications. Businesses have developed data models to support application functionality, which is necessary for the application to do its job.

Getting the right data—requires a fundamental shift in design philosophy for how new applications are built and existing applications are configured, instrumented, and updated. Applications still must meet users’ functionality needs, but applications now must also be designed to specifically produce data that answers more of an enterprise’s questions. To get the right data, you have to design applications to explicitly capture the specific data needed, update user interfaces to get new pieces of data, and add data collection as a new set of requirements within the software procurement process. These capabilities become a piece of the upfront processes for how you lay out road maps for your systems, not something that is added on after the fact. The result is the first stage of a data supply chain, where applications serve not only their users but also the business as it looks to applications’ data for answers to the questions most important to the business.